5 reasons Why You Should Guarantee Your Work

Should you offer an unconditional guarantee?

Would you be willing to guarantee your customers 100% satisfaction with your product or service? Or do you believe that promising error-free service is impossible? 

Unconditional guarantees have been around a long time, but they are getting harder and harder to find these days. Guarantees that do exist are often wrapped in red tape and a fairly thick layer of BS—since when did doing what you said you were going to do come with so many exclusions (read: excuses)?

Here’s the thing: A strong guarantee infinitely improves the quality of your customer service—and your methods for achieving it. 

Here are 5 (of many more!) reasons to add an unconditional guarantee to your business strategy.

A brand guarantee

• Heightens the focus on the customer.
  By getting to the root of what your customers want, your guarantee creates value where it matters most—to them. Do you know what your customers truly value? (Hint: If you don’t ask them, your guess is probably wrong.)

• Sets clear performance expectations.
  Guarantees force companies to define their standard of success—and then define how each employee contributes to that commitment. Clarity is paramount—don’t say “prompt,” say “20 minutes.”; don’t say “save money,” say “15% or more.”A guarantee becomes equal parts peace of mind and pride—everyone feels and behaves better when the expectations are clear.

• Generates reliable data.
  Your guarantee is a well-defined goal. Once established, the next step is to create a system for discovering where errors and problems will occur. While tracking guarantee payouts is easy (if painful), you’re better off tracking the data that led to the failure in the first place. What are all the metrics that support your guarantee? What checks can you put in place to make sure critical failures can be caught before it gets to the customer level?

• Creates opportunities for improvement
  Once you understand where and how you fail, then you can crack the why. No matter the source of the challenges, it’s important to understand the factors limiting your success—note sources, not excuses. If your deliveries are behind, it’s likely the supply chain or your processes that are to blame—not your trucks. Likewise, if your customer service fails on the front lines, that’s not an employee issue—it’s a training and hiring problem. 

• Generates more sales!
  Having a brand guarantee helps remove risk and distrust in the transaction, making it even easier for customers to work with you. And that can only mean good things.

A well-written, well-supported guarantee is a powerful tool for both your customers and your team—and one both sides hope they never have to use.

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